OnlineFX in the Press
Business Age Magazine
December 2000 Edition
Getting your money for foreign travel has never been easier (or Cheaper.) than now. Whether you are booking a family holiday, or you are a business traveller faced with a sudden, unexpected trip, help is at hand.
London based OnlineFX offers foreign exchange and International Money Transfers online, with very competitive, commission free rates of exchange. Next day delivery to your home or place of work is another element of their service, which has proved highly successful. The site has recently been modified and now offers probably the easiest, most user friendly and secure service on the net.
With OnlineFX, you only have to go to the site, check the rates, select the currency you require, the amount you require and order it. You can order cash, travellers cheques or a combination of both, and for travellers visiting several countries, you can buy a variety of currencies at the same time, with an on screen total, so you can keep track of what you have purchased.
The state of the art back office system enables OnlineFX to analyse customer traffic, forecast demand and thereby maximise their service. Automatic feeds on the foreign exchange market switches in turn to different parts of the world as each market closes, keeping OnlineFX at the forefront when it comes to up to the minute rates. This ensures their rates are updated to offer the most competitive value through their currency providers. This competitiveness applies not only to the basic currencies such as dollars, pesetas etc, but also to the more esoteric currencies such as Malaysian ringits and Kenyan Shillings.
The quality of service offered has resulted in a significant level of repeat custom, but more importantly, in the absence of an association to regulate the foreign exchange business, they have been able to satisfy both the public and businesses that their site security systems are of the highest quality. Obviously, with the increasing level of International Money Transfers being handled and the size of these, security is a crucial element of their success.
Since its' launch in February, OnlineFX has set out to attract customers and clients from both the leisure and business sector, developing strategic partnerships with several other successful companies such as Rapidinsure, Holidayautos, Association of English Travel Agents, Tiny Online, Asians Connecting, Business Serve and Europelaw. Negotiations with several other companies are also taking place, including B2B sources and other major players in the leisure travel industry.
This method of marketing works well. Sitting on relevant partner sites, OnlineFX add to their level of customer service and site interest, whilst offering the host site a source of income. OnlineFX have the ability to provide a storefront, reciprocal link etc. at little or no cost and the advantage that the OnlineFX shopping system can sit on their server and the customer can place an order without leaving the partner's site.
Participation at several exhibitions including the Great Northern Ski show, Daily Mail Ski & Snowboard and Business Travel 2001 are planned, as previous exposure at exhibitions such as Homes Overseas, proved very effective in generating both business and public interest.
Whilst plans to move into Europe and the U.S are on the drawing board, the Asian market has shown itself as a major contender for development potential, thanks to partnerships recently developed by OnlineFX within the community.
The team at OnlineFX is developing rapidly, to cope with the growth and to ensure that the highest standards of service to the customer are maintained. The philosophy of customer service applies at all levels, and there is a genuine desire to build personal relationships with business partners by constant communication and reacting to feedback quickly and positively. So far, this has paid off, so successfully in fact, that in less than seven months we have already exceeded our original turnover forecast by sixty percent.
